Marketing Strategy Consulting
S&MSI collaborates with clients to determine who and where the best customers are, how to deliver your products and services to the market, what your marketing message should present and what your sales presentation should include.
S&MSI will work with top management and sales management to define and document a high impact marketing and distribution strategy that will focus on profiling and locating the best possible clients representing the highest return on investment.
Next, we will help define how best to deliver your products and services to these prospects. S&MSI will help determine the most effective distribution channel to get your products and services to the market. We will identify who is best suited and motivated to sell your products and services and even the highest potential sales forces and sales people within that channel most capable to achieve marketshare objectives.
S&MSI will help define and articulate your marketing message that will become the heart of your collateral and sales presentation. We will facilitate and package your value proposition into a positioning statement that answers critical questions as to what business you are in, what is your unique selling proposition, who are your references and what results you deliver for your clients, and how you engage with prospects.
Your value proposition and related positioning statement will become the heart of your marketing collateral and the blueprint for your sales presentations.